A promotional tool used to give away groceries will now do another good turn.
The Big Red Chair promotion was held at Sobeys locations across the Atlantic Region to award groceries for a year.
Each store had a chair built by an organization that helps people with intellectual difficulties.
Those chairs are now being auctioned off to support to a local charity.
Jason Lantz from Bridgewater Sobeys says proceeds from their auction will go to the Ark.
"So you come in-store, we have a ballot box. You can fill out your ballot. We have a board in-store that shows you what the current high bid is, that we'll update every day. You can use this to choose what your level of donation will be."
Bids will be accepted until August 31 when the winner will be awarded the big red chair.